TCU Research Report Design

TCU Research Report

Each year TCU publishes a report of the research being done by it’s faculty. I was lucky enough to design this year’s issue for my alma mater and worked with TCU’s talented publications department to develop this issue. The feature article focused on How Harris College’s Center for Evidence Based Practice and Research is driving a culture change in health care. The full issue can be seen on the Endeavors website.

Design Across Devices

Design Across Devices
With the rise in internet content there has also been a rise in the devices we use to access that content. A few years ago designers only had to consider a small number of screen sizes and one or two internet browsers. Fast-forward to today and we have a myriad of computers, tablets, and mobile devices to contend with. How does one narrow down the multitude of screen sizes and browser choices and still deliver a consistent and viable design?

Step One: How are people accessing your content?
Even though there are thousands of devices from multiple vendors, the software that drives those devices boils down to three main vendors Apple, Google, and Microsoft. Those three companies constitute over 85 percent of the web traffic across desktops, laptops, tablets, and mobile phones. Designing and adhering to their software standards is crucial to providing easy readability and display across any device that a user would access your content with.

Depending on the device a web page may be viewed on one of several popular browsers. It is important to test a website design for each of these browsers and make allowances for those individuals who may be using outdated technology. By making use of the data available from Google Analytics you can determine what devices and browsers your audience is using and cater to these specific platforms.

Design Across Devices: Tip

Step Two: Design with mobile in mind.
Designing with the smallest available screen allows for your web developer to easily display your content to the greatest amount of users. By starting with the smallest screen size the website can easily be scaled to meet the larger surface areas of tablets and traditional desktops. In the recent past the most common way to accomplish this has been to create separate mobile websites. The site would detect if the customer is viewing the page through a mobile device or a personal computer, and then display different webpages to optimize their viewing experience. If a user would browse to www.yourcompany.com on a desktop or laptop they would be taken directly to the homepage. That same user though accessing your website via a mobile phone would be redirected to www.m.yourcompany.com which would display the same content optimized for both the smaller screen size as well as touch and swipe controls that these devices come equipped with.

Step Three: Make your content flexible.
Responsive Web Design had become more popular recently, allowing a site to fluidly change based on the screen size and device. These types of design element increase not only visual appeal of your website but also the usability as well.

Making sure that your most important content and design details come across on screens as small as 4 inches and as large as 30 inches is crucial to your websites effectiveness. The most important aspect of any website is the content and presentation. From the text and descriptions to the photos of products or services, your content separates great websites from the rest of the pack. With responsive design element websites are able to detect the users screen width and reactively scale the content for optimal viewing.

Why does it matter?
As the internet continues to expand the ways in which users will access it will as well, making the smart choices up front will allow you and your website to grow right along with it. Making sure your website design is assessable across devices will put you ahead of your competition. Paper Patina can help walk you through the process of creating a site that will engage customers on any device.

> Contact us for a custom website consultation.

In the end we only regret the chances we didn't take.

April: Quote of the Month

Following my dream and starting my own business has given me a greater appreciation of the rewards of taking chances. It was a big step to leave a full time job and steady paycheck but I have been rewarded with many new adventures. I love that every day is full of surprises, new clients, new brands, and new opportunities. Thanks to all my friends and family who have encouraged me along the way!

This month’s quote echoes my recent experience and I hope it will inspire you to live with no regrets!

In the end we only regret the chances we didn't take.

Click the link below to download the image to your device:
Widescreen Monitor
iPhone 5/5c
Facebook Cover Image
Blog Image

 

Small Business Start Up Package

Small Business Package

Paper Patina can help launch your small businesses, providing a professional look and valuable brand expertise. Our small business start up package is the first step on the path to building a recognizable brand, whether you are just launching a business or want to strengthen your existing brand.

The package includes: a unique custom logo, business card design and brand board.

LOGO
Your  logo design is the most important piece of the small business start up package.  It will represent your company and provide instant and powerful brand recognition of your business and the services or products that you offer. Paper Patina will work with you to determine the best way to represent your business with a unique custom logo.  We offer a variety of design styles to fit any business.

Below are a few logo we have designed for our clients, to see other examples of our work: View our portfolio

Logo Examples

BRAND BOARD
A brand board visually defines your brand with specified colors, typefaces, and an overall look and feel. As you build your company and develop other print and web collateral, the brand board helps keep all of your marketing material consistent. In the competition for brand recognition, a strong consistent brand is invaluable.

Brand board

Business Card Design
Of course the first thing you need as a small business owner is a business card to distribute as you build your network. A unique, professional design will set you apart from the competition and make a memorable impression on your customers. From design, the shape, to paper and quality, we will make sure your card reflects the right image for you and your business.

Business Card

The small business package can be customized to suit you specific business needs and budget. Your brand is the foundation of your marketing strategy so don’t ignore this important step.

Contact Paper Patina today to get started on the road to success.

March: Quote of the Month

I have a passion for beautiful typography and inspirational quotes.  I’ll be putting the two together every month to bring you a quote of the month desktop wallpaper.  Hopefully it will inspire you whether you are pursuing your dream, surfing the net, or just counting down till 5 o’clock!  Comment with your favorite quote and it might be next month’s quote.

March quote of the month

Click the link below to download the image to your device:
Widescreen Monitor
iPhone 5/5c
Facebook Cover Image